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Bringing Design Thinking to Ed-Tech
On 12, Apr 2012 | One Comment | In Uncategorized | By Robert Collins
Our VP of Engineering shared a great article with the team last week on design thinking and how it should be a top priority for start-ups. I thought this was a really good piece that highlighted the importance of user interface, user experience and user interaction design. On many occasions, I have reviewed or tested education technology and felt like there was very little thinking around these areas. It’s no wonder adoption rates by students, the actual users, are so low.
The good folks here are Pathbrite take this stuff very very VERY serious. I kid, but we do take usability to heart and want to make sure that the experience of using our portfolio platform is enjoyable both in and out schools. Every stakeholder that touches out product — students, teachers, administrators and even parents — should feel the ease-of-use and educational benefits of using Pathbrite from the moment they sign in. I’m personally using this article as inspiration and hopefully it can inspire other ed-tech companies as well. Enjoy!
- RC
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We had signed up to use your rrriple account last year for our elementary school class but we gave up. Your interface is interesting but the actual usability of your application is very cumbersome. I uploaded a video to share with our class. The teacher couldn’t see it, even though she was in my group. The slider tabs / shutter-like side view interface is interesting but maneuverability around the application to get to what we needed was hard to understand or it appeared as though something was missing.
And, since you’ve changed your company name from rrriple to PathBrite, shouldn’t we get automatically converted to the new site / account? Or, did you change your server and create a new application? I find this a bit strange too.
Anyways, I’ve been a product manager as well as marketing manager in the past for software and Internet applications, and I do believe that the user interface as well as usability (as seen from the actual end-user perspective) is very key to the success of your product.
A typical teacher in an elementary school, as an end-user, will not necessarily be tech savvy and he/she is usually busy with the class curriculum and the larger classes these days to be able to sit and figure out the application while in class. And, most of the typical middle-aged elementary school teachers have young families and again, they do not necessarily have to the time to sit and figure out the application. In essence, the application for the educational sector (in the teacher’s point of view) should be very easy to use and intuitive.
On the other hand, students are more savvy to the tech world but they still want to have a great user experience with tools and capabilities that are either compatible to other popular social-networking sites or better.
Thanks for listening.
Nanette Jackson
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