Our VP of Engineering shared a great article with the team last week on design thinking and how it should be a top priority for start-ups. I thought this was a really good piece that highlighted the importance of user interface, user experience and user interaction design. On many occasions, I have reviewed or tested education technology and felt like there was very little thinking around these areas. It’s no wonder adoption rates by students, the actual users, are so low.
The good folks here are Pathbrite take this stuff very very VERY serious. I kid, but we do take usability to heart and want to make sure that the experience of using our portfolio platform is enjoyable both in and out schools. Every stakeholder that touches out product — students, teachers, administrators and even parents — should feel the ease-of-use and educational benefits of using Pathbrite from the moment they sign in. I’m personally using this article as inspiration and hopefully it can inspire other ed-tech companies as well. Enjoy!